The Step Up Club is a fresh, new voice in the women’s career conversation.

We are vocal about female success – we are the new go-to commentators on women’s careers.

The Step Up Club is a modern voice in the women’s career conversation. Conscious that we’re all time poor, it Step Up’s belief that in just 10 Minutes a Day all of us can boost our confidence, expand our network and reach our individual type success. Founded and run by career experts, Alice Olins and Phanella Mayall Fine, the Step Up Club isn’t just changing the way we talk about careers, it’s broadcasting its message of self-belief and practical determination through every corner of today’s workplace, both at a grassroots level and in collaborations with well-known brands.

The Step Up Club is currently fronting Karen’s Millen’s global #WomenWhoCan campaign, and its launch video was watched over 1.5 million times in its first 3 weeks. Their book, Step Up: Confidence, Success and Your Stellar Career in 10 Minutes A Day [Random House], continues their unique approach to career development and made the front cover of the Daily Telegraph, as well as being featured in Marie Claire, Red Magazine and The Times. Step Up’s latest venture, Step Up School, is an innovative, year-long programme designed to take one group of women through a life-changing career journey. What’s most exciting about Step Up is where it’s heading. Their revolutionary Step Up School Online will launch early next year, alongside even more big brand collaborations, exciting events and inventive content that always blends substance with style.


Alice has worked at or written for nearly all of the country’s broadsheets and women’s glossies. She spent a decade at The Times as its Senior Fashion Writer, where she contributed front-page stories as well as big hitting fashion and lifestyle interviews for Times2 and the Saturday Magazine. Then came a stint as Marie Claire’s Fashion Features Director, where she commissioned, wrote and edited a weighty proportion of the magazine and co-founded the new publication Marie Claire Runway.
Today, with two daughters in tow, Alice is the Fashion Features Director-at-Large at Red magazine, and continues to write on a freelance basis for publications including, The Daily Telegraph, LivingEtc and The Daily Mail on fashion, lifestyle and now women’s careers.


Phanella is an executive coach and development consultant. She coaches and trains professionals across Europe for clients including top law firms and investment banks on topics including women’s leadership and advancement, self-presentation, maternity and return to work. A mother of three, her extensive practical experience is supported by her Masters in Organisational Behaviour awarded with Merit from Birkbeck, University of London.
Phanella began her career as an international finance lawyer working on multi-billion dollar transactions in London and New York. She then moved to become the only female fund manager on JPMorgan’s flagship European Equity Fund desk managing in excess of 20 billion Euros.